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Market
.jpg) -The total market for wine grew in value by 58% between 1996 and 2001
- The Chinese government, in a drive to reduce alcohol related illness, has, since 1987, been promoting the idea that consumers drink less of the traditional grain-based spirits, and drink more beer and grape wine.
- One of the key attractions for wine, as opposed to other alcoholic drinks, especially amongst younger consumers, is that wine is seen as a more sophisticated drink.
- White wines have enjoyed such strong growth thanks to white wine being the chosen drink of many Chinese women, as opposed to beer, which tends to remain the main drink of Chinese men. Chinese women not only drink white wine straight, but also like mixing white wine with soft drinks, into white wine spritzers.
- Red wine is drunk almost exclusively by Chinese consumers as a table wine, to accompany a meal. As such, red wine sales have relied heavily on the growth in the market for eating out, especially eating out at western-style restaurants. Expensive bottles of red wine have become the latest "trophy drink" of the Chinese Nuevo Riche, who like to drink such wines when out eating, in order to show they have both the money and the good taste to be wine drinkers.
The wine brands in Chinese market
YanTai ChangYu Wine Stock Co.,Ltd
COFCO
Beijing Red Star Winery Group Company
Beijing Shun Xing Wine Company
China Great Wall Wine Company
Dynasty Wine Sino-French Company
Huadong Winery Company
Louis M. Martini Winery
Louis Vuitton Moet
Hennessy
Pernod Ricard
Remy Cointreau
Remy Martin
Sichuan Yibin Wuliangye Distillery
Tonghua Grape Wine Company
Huatong Grape wine Company
Suntime
Yunnan Red Wine
ChangBaishan Wine
Weilong wine
Dragon Seal Wine
Maotai Dry Wine
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