- A brief introduction to Shanghai.
Shanghai is the biggest city of China, with an area of nearly 5,800 square kilometers, which has a permanent population of 13,490,000 and a floating population of 6,000,000. Shanghai is located at the front of Yangtze River delta, which has allowed Shanghai to become one of the most economically developed areas in China. Moreover, the success in winning her bid for holding the 2010 World’s Fair has resulted in a boom period of economic development. Nowadays, Shanghai has become the biggest commercial and financial centre of China, with a broad market.
- An analysis of the wine market of Shanghai.
Propelled by the potential of economic development and the bid for holding the 2010 World’s Fair, Shanghai’s wine market flourished and attracted many merchants, including 894 wholesalers of wine products, 38,000 retail sellers and more than 20 thousand restaurants distributed throughout the side banks of the Huangpu River. Shanghai’s wine market has flourished in both supply and demand; with a total of 50 thousand tons of wine per year, and the wine sales of 2005 saw a growth rate of 25%. All of which are reasons why Shanghai is regarded as the main vein of China’s wine market.
- Fast economic development
Shanghai is one of the most economically developed cities in China.
In 2004, its GDP reached $6661, having maintained an economic growth of over 8% in the previous 10 years. The service industry covers a certain proportion in Shanghai’ s economy, primarily the financial industry, real estate industry, insurance industry and transportation industry. Most Fortune 500 Companies have set up their headquarters, brochure companies and offices in Shanghai.
- Large population, large consumer base, and a thriving nightlife have promoted the development of wine market.
At the end 2005, the population reached 13.6026 million, and according to the “Eleven Fifth” Outline, the population of Shanghai will reach 19 million by the end of 2010.
Shanghai is not only a large market of China, but has also attracted attention from all around the world, and has become an international metropolis and a huge consumer market for the world. Only by approaching Shanghai can you observe and realize the change and boom of the wine market, and the passion and feelings of the Chinese people toward wine.
- Geographical advantages: As a dock and harbor, providing convenience for import.
Shanghai Port is one of the busiest ports in the West Pacific and the biggest port of the Chinese mainland. In 2004, the cargo that passed through the Shanghai Port reached 379 million tons and it surpassed Rotterdam (the Netherlands) to become the second largest cargo port in the world. In 2006, the total amount of containers passed through Shanghai Port was 21.71 million TEU, risen 20.1% from the previous year.
- Surrounding environment: Ninbo, Fujian, Hangzhou, Suzhou and Nanjing are all big markets for wine consumption.
- Preparatory work for 2010 World’s Fair.
The World’s Fair will be hold from June to October in 2010, lasting for 184 days and is expected attract more than 70 million individual visits. The activities, all of the highest grade, will be held in the tens of thousands over that period, providing a great business opportunity for the service industry. Nowadays, all the service enterprises, including residence, catering, and entertainment, are positively prepared for the World’s Fair, which will provide the international wine enterprises with an unprecedented business opportunity.
The reasons for choosing Shanghai Exhibition Center as the exhibition place.
- Geographical advantages.
With a total area of 74,399 square meters, Shanghai Exhibition Center is located at the center of the city (No. 1000, Middle Yan’an Road), and is able to provide the exhibition hall with multiple functions and perfect service. Also there are many four-star and five-star hotels near the exhibition center. With all the modern and intelligent equipment and facilities, Shanghai Exhibition Center provides a reliable guarantee for the successful accomplishment of all the tasks in every important exhibition.
- Convenient for parking.
Shanghai Exhibition Center can provide 1000 standard parking spaces, driving guests would have no worry about parking problems in the center of the city.
- Advantages in traffic.
Shanghai Exhibition Center, located in the commercial district of Nanjing Road, has plenty of pedestrian flow and top grade architectural ensembles. It is one of the busiest places in Shanghai, only 1.5 kilometers away from People Square, the biggest traffic transfer station, 20 minutes by car from the Hongqiao Airport, and just over ten minutes from Shanghai Railway Station. No matter what transportation you choose: subway, long-distance bus, train, airplane, or personal car, you can conveniently and quickly get yourself there.
